Download the eBook to learn why advertisers should start targeting Baby Boomers.

After reading this eBook you will know:

  • Important demographic information related to Baby Boomers
  • Baby Boomers' spending power
  • Why Baby Boomers should not be ignored by advertisers
  • The value of Boomers as consumers
  • The need for well-developed campaigns targeted at Baby Boomers
  • The myth about Boomer brand loyalty

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