Download the eBook to learn why advertisers should start targeting Baby Boomers.
After reading this eBook you will know:
- Important demographic information related to Baby Boomers
- Baby Boomers' spending power
- Why Baby Boomers should not be ignored by advertisers
- The value of Boomers as consumers
- The need for well-developed campaigns targeted at Baby Boomers
- The myth about Boomer brand loyalty
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